VirMa – Virtual Marketplace to improve the sustainability of small-scale fishery sector
VirMa adopts Information and Communication Technologies (ICTs) as main tool to sustain small-scale fisheries value chain.
Fisherfolk can use Virma platform to upload their catches of the day in a Virtual Marketplace using smart devices, in a realtime way. They will be encouraged to adopt a non-competitive pricing strategy, avoiding price depletion. Of course, each fisherman can choose the selling prices of their seafood products; we ask to identify the minimum and the best prices for each species then they will be aware if are depreciating their products. Buyers can visualize seafood product from several sellers of a specific geographical area, they will recognize fisherfolk based on their VirMa profile, and could place the order for specific seafood products.
